Liberté Egalité Publicité


Liberté Egalité Publicité

Hall Company, founded by Steven Hall and Sam Firer in 1996, is a global hospitality/lifestyle public relations, consulting and concept development agency headquartered in New York City. Hall Company is affiliated with Andrew Freeman & Co. in San Francisco, CA and Office K2M in Tokyo, Japan. Hall Company works closely with other PR professionals in the United States and Europe to ensure their clients National and International coverage.





At Hall Company we stop at nothing to get our clients the media exposure they deserve, and our cutting edge out of the box thinking has catapulted our clients to new heights in the media world. We are the eyes and ears of our clients and are constantly bringing our ideas to the table and collaborating on how to better achieve our joint goals. We offer our experience and know-how to growing restaurant and hotel groups who are seeking representation and concepts for properties as they expand around the globe.





Media Relations

At Hall Company we are proud to be the representatives for our clients to the media. From print and on-line to television and radio we cover all bases in our work. We are a supermarket of ideas for journalists and over the years they continue to come to us before others to seek information.

Social Media & Marketing Initiatives

As the world grows and changes, so does Hall Company. We are adept at supporting our clients in the world of social media and stay current in the constant changes the media world offers. We believe there is more than the written word to put "butts in seats" and "heads in beds". We come up with creative plans of social media and other marketing initiatives to help grow your business.

Concept Development

Born from restaurant and hospitality professionals Hall Company has its finger on the pulse of what works in this day and age. We are always coming up with new ideas for food service operations that we know will be successful. 

Chef & Management Placement

As an extra service Hall Company can find the help you're looking for. From Chefs to Managers we are intimately involved in the industry and have ready, willing and eager candidates at our fingertips. 

Culinary & FOH Consulting

Over the years the principals of Hall Company has advised hundreds of restauranteurs and chefs. Steven Hall always says "my palate has been trained by the best in the business, so take advantage of that" and having been a restaurant manager service comes naturally to Hall. We consult with our clients daily, are always a presence in the properties we represent, and give constant constructive feedback. 

Overseas Licensing Agreements

Hall Company is associated with restaurant & hotel groups, cruise ships and other entities around the world that seek concepts for their clientele. We have been successful in bringing several hospitality clients together for long lasting partnerships. 





Steven Hall.png

Steven Hall



iPhone: (646) 228-6369
Office: (212) 684-1955

Steven's experience goes beyond the service industry through strong connections and friendships with influential people in the press, hospitality industry and the tastemakers of this day and age. Steven was part of the burgeoning New York restaurant scene at the time when restaurants such as Union Square Cafe, Gotham Bar & Grill, Arizona 206 and An American Place were defining American cuisine. He enjoys creating exciting atmospheres and gets a great deal of satisfaction in giving a crowd the time of their lives in an environment he has helped conceive.

A full-time position at one of the first agencies that specialized in food and celebrity chefs propelled Steven Hall to go out on his own. Hall Company was born and within a few months the chefs and restaurateurs he'd practically grown up with were full-fledged clients. In 2006 Steven was introduced to the Asian market and the possibilities that awaited him there. He added business development to his long list of services and now works with Japan-based restaurant groups seeking to increase their portfolio of Western concepts; and with Japanese restaurateurs when turning their attention stateside. He facilitated the deal for the San Francisco restaurant A16 opening in Tokyo, and is instrumental in the development of Japanese imports to New York.

Steven is an avid jazz fan and theater-goer. When not in his or other restaurants, he can be found in one of NY's many music clubs, Broadway, Off, and Off-Off Broadway theaters. He is a supporter of the Public Theater, BAM, St. Anne's Warehouse, Lincoln Center, Broadway Cares, City Harvest, CityMeals-on-Wheels, and Share Our Strength.

Steven Hall is a valuable asset to any people-driven business.

Sam Firer.png

Sam Firer

Vice President



Sam Firer, born and raised in the former Soviet Union, came to the United States in the early 70’s, giving him a cross-cultural orientation and a keen appreciation for propaganda, now his stock in trade. No one can spin better or faster or has more fun doing so.

Sam studied Sociology and Econometrics at the University of Chicago. His years of experience in real estate, garment industry, restaurants & clubs afford him a strong familiarity with consumers, image making, sales, merchandising, design and the business side of doing business. With years of large database management and litigation support experience for major New York City law firms involved in intellectual property, asbestos and insurance litigation, Sam brings a business and tech edge to Hall Company and their clients. He also holds a high appreciation for the essence of time and efficiency, unappreciated by most companies in our field. Sam Firer is highly unconventional and creative in his approach to promotion and positioning, concept development, and troubleshooting; he really understands the nuts and bolts of finance and sales and the bottom line. Unbounded by prior public relations preconceptions, Mr. Firer’s keen observation and uncanny insight have delivered unexpected and no-holds-barred results to those clients willing to go on the ride of a lifetime. Mr. Firer has no compunctions about breaking all the rules that stand in the way of his clients’ success.

Lisa Hammer

General Manager


Lisa Hammer is a respected media specialist with more than a decade of management experience in public relations, marketing, communications, and strategic brand development. Having worked in industries including television, film, publishing, sports, and music, Lisa has collaborated with some of the biggest names in the business including Robert Redford, Mike Tyson, Richard Gere, Evander Holyfield, Mira Sorvino, Kevin Bacon, The Who, Paul Simon and George Lucas. With her solid and far-reaching media relationships and unwillingness to take no for an answer, Lisa has developed a reputation for delivering the goods while being pleasant but persistent.

Before joining Hall Company, Lisa worked at Showtime Networks, ABC News and created special events and public relation campaigns for clients including Loews Cineplex, Fandango, Madame Tussauds, Discovery Communications, Time Warner Cable, Showtime, PBS and Viacom. As Hall Company’s General Manager, Lisa enjoys working with some of the most celebrated restaurateurs and chefs in the world. Lisa’s very first jobs were in restaurants; her career has now come full circle by combining her expertise and her passion for both public relations and the hospitality industry. Often referred to as “the mom” of Hall Company, Lisa keeps things moving in the office, overseeing the day-to-day press for all clients, with a special affinity for cultivating feature and broadcast opportunities for the company’s clients.

Debra Huneken

The Hamptons and North Fork representative


Mobile: (516) 607-6727
Office: (631) 899-4271
Address: 16 Payne Ave, Sag Harbor, NY 11963

Debra Huneken was born and raised in the Hamptons and studied graphic design, digital media and photography and the University of Hartford in Connecticut. Living year round in the Hamptons for over 30 years Debra has witnessed  this extravagant Gatsby-like area evolve into one of the most popular destinations for New Yorkers to spend their summer vacations dining in it's restaurants, drinking the local wines and being entertained by the celebrity of it all.  With 20 years experience in the hospitality field behind her in both restaurants and wineries she is immersed in everything the Hamptons has to offer and has her finger on the pulse of whats happening now.

Before joining Hall Company she worked as a free lance designer and pr manager for many Hamptons businesses providing the whole package.  From identity, print media, websites, advertising, social media and photography she is eager to help your business succeed.

Debra eats and breathes branding, print, website design, and marketing.  With her creative eye, focused approach  and enthusiastic “can-do” attitude she is a natural fit for the expansion of Hall Company into the Hamptons.  While Debra's passion for food, wine and travel have taken her to countries all over the world she will always consider the Hamptons her home.

Terese Nguyen

ACCOUNT Supervisor


Savannah Lawandales

Account Executive






Ayako Kaneyoshi

Account Coordinator


Joyhdae Albert

Marketing Director


Yuu Murakami

Japan Representative





Alan Aurmont

Web Designer
Social Media Manager



iPhone: (212) 380-3330